Does 2048 Have an Ending?
2048 has two distinct endpoints:
The win condition
The game is won when a tile with the value 2048 first appears on the board. A congratulations screen appears. On 2048.now you can dismiss it and keep playing - Continuing toward higher tiles and a larger score.
Game over
The game truly ends when no legal moves remain: the board is completely full and no two adjacent tiles share the same value. At that point no merges are possible and no new tiles can spawn. This is the hard endpoint - There is no continue option.
Playing past 2048
On 2048.now the game continues past 2048 for competitive leaderboard scoring. Every tile above 2048 is worth more points than the combined total of all earlier merges - See what happens when you reach 2048 for the full breakdown. Most competitive players consider stopping at 2048 a missed opportunity - The real score is built in the endgame beyond it.